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Business

September 12, 2021
Alia Fetters

5 Reasons Online Reviews Matter

Although marketing technology frequently changes, the consumer’s need for social proof continues to outweigh other forms of advertising. An article by Psychological Science finds that “Given two products with similar ratings, consumers are more likely to buy the product with more reviews.” This statistic, along with several others, proves the power of online reviews. Along with social proof, […]

August 19, 2021
Alia Fetters

How to Spot, Avoid and Report Tech Support Scams

Tech support scammers want you to believe you have a serious problem with your computer, like a virus. They want you to pay for tech support services you don’t need, to fix a problem that doesn’t exist. They often ask you to pay by wiring money, putting money on a gift card, prepaid card or cash reload card, […]

July 10, 2021
Alia Fetters

Questions Every Business Owner Should Be Able To Answer

There are three questions that every business owner should be able to answer for themselves. Asking yourself the right questions and knowing the answers to those questions — or at least knowing that you should be a looking for them — is a great way to determine that you’re on the track. So here are […]

June 22, 2021
Alia Fetters

4 Little Changes That Make A Big Difference In Customer Loyalty

It’s no secret that retaining existing customers is better for business. According to recent statistics, acquiring a new customer can cost as much as five times more than maintaining a good relationship with an already-existing customer. Increasing customer retention by only 5 percent can increase a business’s profits by 25 to 95 percent! Selling to a customer you […]