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Month: September 12, 2021

  • September 12, 2021
  • Alia Fetters

5 Reasons Online Reviews Matter

Although marketing technology frequently changes, the consumer’s need for social proof continues to outweigh other forms of advertising. An article by Psychological Science finds that “Given two products with similar ratings, consumers are more likely to buy the product with more reviews.” This statistic, along with several others, proves the power of online reviews. Along with social proof, […]

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